“The Cricut Market Is Over Saturated” Is A Lame Excuse

“The Market Is Over Saturated” Is A Lame Excuse.  Don’t Fear The Competition, Beat The Competition!

I can’t tell you how many times I’ve heard people complain that the market is oversaturated with people selling Cricut items. While it’s true that the Cricut community is growing, it’s not true that there is no room left for you.

The Power Of The Internet

There are over 7 billion people on this Earth. With the power of the internet, reaching people worldwide has never been easier.

You can sell on Etsy, Amazon Handmade, Ebay, Facebook Marketplace, Craigslist, Offer Up, and more.

You can build your brand and following on social media sites like Instagram, Facebook, Pinterest, TikTok and YouTube.

There is always going to be people shopping for gifts for the special people in their life. That person may be a spouse, mother or father, brother or sister, child, grandparent, friend, neighbor, teacher, nanny, etc.

We shop for special occasions like birthdays, weddings, baptisms, first communions, first day of school and graduations. 

We shop for holidays like Valentine’s Day, St. Patrick’s Day, Easter, The 4th of July, Mother’s Day, Father’s Day, Halloween and Christmas. People love buying handmade, personalized, custom gifts. That’s why the Etsy platform has grown so much over the years.  

With A Cricut, The Sky Is The Limit 

A Cricut machine is easy to learn, fun to use, and anyone can make money doing it. You don’t need an expensive college degree to start your own Cricut business. Most people learn from YouTube tutorials like mine! With the ability to make just about anything, the sky is the limit.

Maybe you want to start your own t-shirt business. Or you could niche down and specialize in something like the wedding industry, for example. You could sell things like personalized toasting flutes, wine glass guest favors, wedding invitations, gift tags, signs, bridal party gifts, bachelor/bachelorette clothing, wedding decor and more! It’s easy to pick projects that differentiate you from the crowd. 

Do Market Research

If you want to see what other people in your area are making, check out your local Facebook Marketplace. Search for keywords like “custom, personalized or with name” as these are popular titles for Cricut products. You’ll probably find most people are selling Dollar Tree items. Dollar Tree items are great for when you’re starting out and learning new techniques, but it’s easy to get lost in the sea of Dollar Tree Cricut items. 

Use Better Quality Materials And Designs

Spend a few more dollars on higher quality blanks at a craft store like Michaels and deliver a project guaranteed to impress. Pick a nice frame for $5-10 at Michaels with a coupon instead of a cheap one from the Dollar Tree. If you find your area has a lot of competition, just remember that all you need to do is be better than them. Choose better designs (svgs), purchase higher quality blanks, pick better fonts, add embellishments like bows, ribbons or glitter. Make your product stand out in the crowd.

Where To Get The Best Designs And Fonts

I am no graphic designer and coming up with my own designs is not my specialty. I’d much rather leave that to the professionals at Creative Fabrica. They currently have 5,182 designers, 1,663,946 amazing products and that number is always growing. 

I subscribe to their monthly All Access plan to get unlimited commercial access to all their fonts, crafts, graphics, and embroidery designs. Once my designs got better, so did my sales. 

Be The Jack Of All Trades

I’m not going to lie, starting your own Cricut business is a LOT of work. I’ve spent the last 2 years building my business. It’s not going to happen overnight.

I don’t have any employees or people to help me, either. It’s just me, myself and I. My husband is supportive, but he has his own 50 hour a week job to worry about. That means I am the one responsible for coming up with project ideas and designs, communicating back and forth with customers, shopping for blanks and materials, crafting the project, taking photos, advertising, generating sales through social media, sending invoices, collecting payments, packaging and shipping.

Hard Work Pays Off

I think a lot of people underestimate the amount of work that goes into running your own Cricut business. They give up too soon when they don’t get tons of sales right away. Building a business from the ground up is a lot of work, but hard work pays off. If you stick with it and work at it every day, I believe that you can be successful, too.